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Case Study: Beachfront Kitchen and Bar

Beachfront Kitchen and Bar Brand Refresh, Logo Redesign, Website Re-Design & Social Media Management

Beachfront Kitchen and Bar is a a fun, laid-back, and affordable American Style restaurant, located inside an oceanfront family-friendly hotel in Myrtle Beach, SC. They are open 11 months a year, 7 days a week, serving breakfast, lunch, and dinner.

Beachfront was interested in gaining a larger market share in the local community by updating their current digital assets (Facebook & Google My Business) with the latest information. They were also interested in adding online ordering to their website. 


During our initial brand discovery call, we learned Beachfront Kitchen and Bar's logo didn't represent the fun, family-friendly atmosphere expressed by the owner and staff, there wasn't an option for ordering off their menu through their website, and there wasn't a style guide that tied all their marketing materials together. To achieve its goal, Beachfront Kitchen and Bar needed an updated brand kit and a complete website redesign to modernize the brand. 


Using the Growth Driven Design method across the entire brand, we updated all digital assets, had a new logo designed & designed a new mobile friendly website. 

Logo Redesign

Original Logo
Updated Logo

New Mobile Friendly Website

Desktop View
Mobile View

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