Beachfront Kitchen and Bar

Case Study: Mobile Friendly Website, Updated Logo & Brand Refresh

Beachfront Kitchen and Bar is a a fun, laid-back, and affordable American Style restaurant, located inside an oceanfront family-friendly hotel in Myrtle Beach, SC. They are open 11 months a year, 7 days a week, serving breakfast, lunch, and dinner.

Beachfront was interested in gaining a larger market share in the local community by updating their current digital assets (Facebook & Google My Business) with the latest information. They were also interested in adding online ordering to their website. 

CHALLENGES

During our initial brand discovery call, we learned Beachfront Kitchen and Bar’s logo didn’t represent the fun, family-friendly atmosphere expressed by the owner and staff, there wasn’t an option for ordering off their menu through their website, and there wasn’t a style guide that tied all their marketing materials together. To achieve its goal, Beachfront Kitchen and Bar needed an updated brand kit and a complete website redesign to modernize the brand. 

SOLUTION

Using the Growth Driven Design method across the entire brand, we updated all digital assets, had a new logo designed & designed a new mobile friendly website. 

Logo Redesign

Original Logo

Updated Logo

New Mobile Friendly Website

Desktop View

Mobile View

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