growth driven web design
GDD (Growth Driven Design) is a data-driven and user-focused approach to website design and development that aims to continuously improve and optimize the website over time based on data and user feedback.
Step 1: Strategy
The first step is to develop a strategy that aligns with your business objectives, target audience and user needs. This involves creating user personas, identifying the user journey, and setting SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals for the website.
Step 2: Launch
Instead of building a full-fledged website, we start with a foundational website that serves as a single sales funnel to get your website up and running quickly. The foundational website should include the core pages and features that are essential for your business to function, generate leads, and collect data.
Step 3: Continuous Improvement
After launching the foundational website, we start collecting data and feedback to identify areas of improvement. This includes tracking website analytics, user behavior, and feedback from user reviews and comments.
Step 4: Implement Changes
Based on data and feedback, we prioritize changes that will have the most impact on your website's performance and business goals. These changes could include adding new features or sales funnels, improving the user interface, or optimizing the website for better search engine rankings.
Step 5: Rinse and Repeat
Growth Driven Design is an iterative process, and we continue to make incremental improvements to your website based on data and user feedback. This process of continuous improvement ensures that your website stays relevant, user-friendly, and effective in achieving your business goals.