Hachiya Express Best of the Grand Strand Campaign

WMBF Best Asian Restaurant of the Grand Strand 2023 Hachiya Express on Amslee Agency blog

Sizzling Success: How Hachiya Express Dominated Digital Marketing To Win Best of the Grand Strand

Hachiya Express offers quick-service hibachi and sushi with a casual dine-in experience. They have been serving Japanese Hibachi style dishes to the Surfside Beach and Myrtle Beach area along the Grand Strand for over 30 years. In the spring of 2023, Amslee Agency spearheaded a comprehensive campaign for Hachiya Express aimed at clinching the coveted title of “Best of the Grand Strand.” Join us as we unravel the strategies, successes, and the flavorful journey that led to Hachiya Express’s triumph in the digital realm.


Client Brief:

Hachiya Express, already a favorite among locals and visitors alike, aspired to solidify their standing as the top Japanese hibachi restaurant in the Grand Strand area. With the goal of winning WMBF’s prestigious “Best of the Grand Strand” title, they entrusted us with crafting a digital marketing campaign that would not only showcase their culinary prowess but also engage and captivate their audience.


Campaign Objectives:

  1. Raise Brand Awareness: Increase Hachiya Express’s visibility in the local community.
  2. Drive Customer Engagement: Foster a deeper connection with the audience through interactive content and promotions.
  3. Secure Votes for “Best of the Grand Strand”: Mobilize the Hachiya Express fan base to actively participate in the voting process.

Strategic Initiatives:

  1. Social Media Onslaught:
    • Crafted engaging content highlighting Hachiya Express’s signature dishes, chef’s specials, and behind-the-scenes glimpses.
    • Implemented a strategic posting schedule across Facebook, Instagram, and TikTok to maintain consistent audience engagement.
  2. Email Marketing Blitz:
    • Deployed targeted email campaigns featuring mouth-watering visuals, exclusive offers, and reminders to vote for Hachiya Express in the “Best of the Grand Strand” competition.
  3. Optimized Website Experience:
    • Enhanced the Hachiya Express website with a dedicated landing page showcasing their nomination and encouraging visitors to vote.
    • Ensured a seamless user experience, making it easy for customers to navigate and vote directly from the website.
  4. Collaborative Influencer Partnerships:
    • Partnered with local influencers and food bloggers to create authentic reviews and promotions, widening the reach of the campaign.
  5. Customer Testimonials and Success Stories:
    • Encouraged customers to share their love for Hachiya Express through testimonials, highlighting personal experiences and memorable moments.
    • Leveraged these stories in various campaign materials, adding an authentic touch to the restaurant’s narrative.

Results and Achievements:

  1. Record-breaking Engagement:
    • Social media engagements skyrocketed, with a significant increase in likes, shares, and comments.
    • Interactive campaigns generated a buzz, creating a sense of community around Hachiya Express.
  2. Increased Website Traffic and Votes:
    • The landing page received substantial traffic, with users exploring the restaurant’s offerings and accolades.
  3. Influencer Impact:
    • Collaborations with local influencers led to a broader reach and an influx of new patrons to Hachiya Express.
    • Positive reviews and endorsements from influencers and guests reinforced the restaurant’s credibility.
  4. Nomination Turned Celebration:
    • Hachiya Express not only secured a nomination for “Best of the Grand Strand” but celebrated a well-deserved victory, thanks to the overwhelming support garnered during the campaign.

Conclusion:

The journey from nomination to victory was a testament to the synergy between Hachiya Express’s culinary excellence and our dynamic digital marketing strategy. As Hachiya Express continues to tantalize taste buds in Myrtle Beach, the digital success story stands as a flavorful reminder of the power of strategic marketing in shaping a brand’s narrative.


Connect with Hachiya Express:

Visit Hachiya Express: https://hachiyaexpress.com/

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