We had been discussing a website redesign with the team at Hachiya Express while working through a few updates to their brand style guide and our Best of the Grand Strand campaign in the spring. We decided that when we began working on their 2023 Holiday Season campaign we would include a website redesign to reflect the holiday season and support their 2023 holiday campaign. We knew this would be a good opportunity to rebuild and redesign their website using the Growth-Driven Design method to build a strong foundation which would allow us to build a strong marketing platform they were in control of.
Growth-Driven Design: Building A Strong Foundation
Recognizing the need for Hachiya Express to have a dynamic and adaptable website, the Growth-Driven Design (GDD) methodology was chosen as the guiding force for the website redesign. GDD offers a flexible, iterative approach that aligns seamlessly with Hachiya Express’s commitment to continuous improvement.
The goals set for this website redesign go beyond the surface, diving into the core infrastructure. This includes adding new styling elements that resonate with Hachiya Express’s brand identity and the holiday season, updating individual page content and the menu to reflect the latest items and information, and streamlining the website by removing unnecessary files, photos, and pages that were slowing it down. We also were able to update the core files without disrupting the website version that was viewed by the public in order to improve overall security.
We started with building a customer funnel that was simple to navigate for users and easy to update by our team. We then updated the site’s core files so that as interests and algorithms change, we would be able to adapt quickly and efficiently while maintaining the site’s security through any new landing pages or copyedits.
The Growth-Driven Design approach ensures that the website is not just a static entity but a living, breathing digital platform that evolves alongside Hachiya Express’s business goals and the dynamic digital landscape.
What to Expect:
The Hachiya Express website redesign is more than a digital facelift; it’s a strategic investment in the future. As the holidays approach, the festive spirit experienced inside of the Hachiya Express Restaurant extends to their online presence.
Once the new year is here, we’ll be able update the website elements easily and efficiently to remove the holiday theme providing Hachiya Express a new website built on a strong foundation.
Connect with Hachiya Express:
Explore the redesigned website: https://hachiyaexpress.com/
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