Here’s the latest social media changes in September 2025 for Meta.
September 2025 came with many social media changes. Meta, your home to Facebook, Instagram & Threads, made a few significant changes to how their platforms operate. Here are a few of those social media changes.
Latest Instagram Update
Your Instagram content now appears in search engine results. You may be wondering why this is relevant to your business?
Optimizing your captions and content is no longer just for social media posts, it’s about giving your business, or brand, the opportunity to show up in Google Search results too. We’ve already seen this impact across our clients’ Instagram data.
Instagram posts that we have optimized captions to highlight key search terms have been discovered when potential customers were searching for those terms on Google Search. These posts received more views and we saw an increase in website landing pages from their social media channels, which were tracked back to Google Search as the source of the initial search. This is a significant insight into how your business can leverage Instagram posts to increase SEO opportunities.
Latest Facebook Update
In more news, Facebook announces that all videos uploaded to the platform will now be posted as Reels. To optimize your Facebook content with this new feature, make sure your videos are Reels-ready; content must be vertical, under 90 seconds, and engaging from the first second.
This update already follows what some call the TikTokification of the internet, as consumers are more interested in content that is perceived as user generated and more authentic to brands. Businesses that are focusing on authenticity and delivering content that is platform specific are seeing much better results with their campaigns.
Latest Threads Update
Another notable social media update is Threads. They are rolling out deeper insights. The platform providing more data will help to make smarter and better marketing decisions.
As this platform grows, more data will allow marketers and businesses to make smarter decisions when positioning their products and services.
At Amslee Agency, we are big fans of more data.
For more marketing tips and the latest social media news, subscribe to our newsletter.
Ready to see the blueprint for your brand?
Limited to 3 audits per month to ensure expert-level focus.