There are many reasons to update your website. In order for Google and other search engines to recognize your website as being relevant, and to continue to give your site the opportunity to rank for your industry keywords, website updates are essential for optimization.
Here are some general examples of different types of website updates:
Remember that the key is to find a balance. While regular updates are important, they should align with your overall strategy and goals. Frequent updates just for the sake of change may not always be beneficial. Instead, focus on providing value to your visitors, improving user experience, and staying current with industry standards.
At Amslee Agency, we use the Growth Driven Design method for building websites, and when making any website updates we complete. We start by building a foundational website that is optimized over time, based on data and user feedback. Due to this approach, website updates managed by our team are typically completed weekly.